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How Marketers Can Thrive Using Google Analytics (GA4)
Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still...
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SEO or PPC: What’s Best for Your Business?
There are over 40,000 Google searches conducted every second, 3.5 billion searches every day, and 1.2 trillion searches every year. As search engines continue to feed the curiosity of its users,...
View ArticleExploring the Progressive Web App (PWA) Trend
These days, it’s all about the user experience. 43 percent of individuals would not return to a website with slow loading time. Search engines are now taking user signals into account to rank sites in...
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Defanging FLoC: Top 3 User Privacy Concerns
On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with...
View ArticleChat Support: The Key to Maximizing Customer Conversions
The average attention span of a potential client is about eight seconds and it’s only getting shorter. That doesn’t leave much time to turn interest into conversions. Even when you’re away, there’s a...
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The Google Guarantee Guide to Local Services Ads (LSAs)
Navigating the world of Local Services Ads can be intimidating at first. Whether your area is congested with competitors or rural in nature with a small population and an even smaller list of local...
View ArticlePinpointing Google’s Local Services Ads Ranking Factors
Did you know that 97 percent of consumers use online resources to shop locally? This gives the term “window shopping” a whole new meaning. Instead of traveling shop to shop to weigh out all of the...
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Core Web Vitals for Attorneys
Attorneys are assertive individuals with an impeccable understanding of the law and a burning desire to be at the top. These qualities have a significant amount of value in almost every aspect of...
View ArticleLocal Services Ads vs. Pay-Per-Click
When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. 4 in 5 consumers use search engines to find local information. That must mean if you...
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How to Generate Leads With Google Local Services Ads
Getting Started For many businesses, generating quality leads is one of its biggest challenges. With an advertising revenue of over $131 billion in the U.S alone, Google is the perfect go-to platform...
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Schema Markup for Attorneys
Behind every powerful law firm lies an effective SEO strategy consisting of several intricate tools and techniques that work in tandem to improve your website’s visibility in search engines. Schema...
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Link Building for Law Firms and Attorneys
The concept of link building for lawyers can be challenging to grasp. But once attorneys start looking at their link-building strategy similar to their client relationship-building strategy, it might...
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Why TikTok Ads Will Rise in 2022
According to reports from Reuters, global ad spending is expected to grow by about 9 percent in 2022. This means more marketers and advertisers will be expanding their ad spend, but on which...
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Understanding Where Your Traffic is Coming From with UTM Tracking Codes
Updated for January 2022 If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. In a perfect world,...
View ArticleFirst-Party Cookies: The Key to Improving a Crummy User Experience
Online users are becoming frustrated with intrusive tracking cookies and intimidating cookie banners that are popping up on websites. Now that Google has made the user experience an official SEO...
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Dagmar Marketing Celebrates Its Recognition as One of the Best Places to Work...
Dagmar Marketing is thrilled to be mentioned alongside several other local companies in the list of Jacksonville’s 2021 Best Places to Work. This recognition was awarded by the Jacksonville Business...
View ArticleImportant PPC Statistics You Should Know (2022)
PPC Statistics Curious about PPC? If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. For...
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30 Important SEO Statistics (2022)
We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? In this article, we’ve compiled a list of helpful SEO stats that are so...
View ArticleLaw Firm Marketing Statistics
Law Firm Marketing Statistics Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. At the same time, you may...
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Google Business Profiles for Lawyers
How and Why you Need to Optimize Your Law Firm Google Business Profile If you’re a lawyer or the owner of a law firm, you know how important it is to have a strong online presence, especially a strong...
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