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Have more website traffic? Great! But there’s more to do.
Chris Gregory Have more website traffic? Great! But there’s more to do. Increasing the number of visits to your site is important, of course, but if your search optimization strategy stops there, you...
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From Yellow Pages ads to online marketing: Time to make the move?
Mary McDonald From Yellow Pages ads to online marketing: Time to make the move? I wrote a few months back in this post about a local business owner who buys display ads in the Yellow Pages but spends...
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Google My Business: A truly new service or just a new wrapper?
Chris Gregory Google My Business: A truly new service or just a new wrapper? Google’s latest bid to encourage small business owners to engage with Google+ was announced today in the form of what...
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Secure sites get an SEO advantage from Google — but look before you leap to...
Chris Gregory Secure sites get an SEO advantage from Google — but look before you leap to HTTPS Google’s recent announcement that it will start giving page-ranking priority to sites that offer HTTPS is...
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A quick look back at 2014
Chris Gregory A quick look back at 2014 Now that 2014 is in the rearview mirror, we can officially state that it was a big year in the world of SEO. It never sits still, of course, but it seems that...
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What we’re telling our clients about 2015
Chris Gregory What we’re telling our clients about 2015 Based on the changes we saw in 2014, our marching orders for digital marketing in 2015 seem clear: Most of the old ways of doing things are...
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Mobile-friendliness is no longer optional.
Chris Gregory Mobile-friendliness is no longer optional. Google has been sending plenty of signals for quite a while now that a mobile-related algorithm change was looming. We’ve seen it in the...
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Rank or tank? The effects of Google’s new mobile-friendly update.
Chris Gregory Rank or tank? The effects of Google’s new mobile-friendly update. In last month’s post, we noted Google’s intention to give mobile-friendly sites better rankings in mobile search with an...
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The real cost of cheap SEO.
Search-engine optimization (SEO) hasn’t been around as long as most other forms of marketing, so it’s not as well understood. That’s not a problem for businesses that hire reputable SEO consultants...
View ArticleGoogle puts the squeeze on local search results
It’s official: Google has reworked the way local search results are displayed, removing four of the seven local businesses that get the valuable first-page real estate. The former 7-pack, as our...
View ArticleMove over content — intent is king.
The “marketing is art and science” theme may be overused (guilty as charged), but in this age of endless data, it’s often true. We particularly see it in keyword development today, which barely...
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Why Your Redesigned Site Lost Traffic
You’ve just launched your brand-new or redesigned website and expect to see the same great visitor traffic you had before. But something’s not right — not only have you not maintained traffic levels,...
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Redesign Your Website Without Losing SEO
Planning ahead to keep your site’s search-engine rankings intact is better than trying to fix the problems that a newly redesigned website can have. It may take some time up front, but knowing which...
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How to use Screaming Frog to identify broken links.
Broken links are an all to often common occurrence when building or redesigning a new website. Most website design projects start out on a staging server. This means that all of the images and links...
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How To Choose a Canonical URL for Your Website
Have you ever noticed that some websites have different versions of their domain names? If you’ve entered “www” before a domain and it automatically changes to a non-www address, you’re seeing...
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Top 5 Digital Marketing Strategies for 2016
If you search hard enough, you can spot a new trend in digital marketing nearly every day. Some turn out to be mere distractions, but others become part of the foundation of good digital marketing...
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Digital Marketing: In-house or Outsource?
Once you’ve decided to increase your investment in digital marketing, your next decision is whether to expand your internal marketing team, outsource to an agency or consultant, or divide the new work...
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A few thoughts on Google’s change to four ads at the top of SERPs
There will always be only so much real estate on a Google search engine results page. What we see on that page, however, never stays the same. And while Google is pretty much constantly rearranging,...
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Http Error 404: It’s Not Always Bad!
As an SEO, I really dislike seeing http status 404 errors on a site, also known as 404 “page not found” errors. You know, those empty pages that don’t contain what you expected to find. Happening upon...
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Lost Bing and Yahoo traffic? A switch to HTTPS may be to blame.
When Google announced in 2014 that it would give ranking priority to sites offering HTTPS, more website owners started installing SSL certificates. In some instances, however, this was accomplished by...
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