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Ultimate Guide to Blocking Referrer Spam and Ghost Referrals
If you’ve ever seen a big spike in traffic to your site only to find that your referral reports show it’s mostly from low-quality or spammy sites, you may have been hit with referrer spam or ghost...
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Google Home Services Ads and Concierge: What’s Up with That?
“Spotting the latest Google experiments” should probably become a timesheet category for digital marketers. Today’s task is checking out what’s been dubbed the “Google Home Services Concierge,” an...
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Understanding Where Your Traffic is Coming From with UTM Tracking Codes
If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. In a perfect world, you would simply log in to...
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Conversions have tanked — or did your goal URLs change?
We’ve seen it time and again. A nicely redesigned, perhaps reorganized, website. Maybe a new platform. New user-friendly URLs. All is well — yet conversions have dropped to zero since the relaunch. Or...
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Ten Fun and Creative Custom 404 Pages
A few weeks ago I blogged about the purpose of http error 404 and the importance of using a custom 404 page to direct your visitors and keep them on your site should they happen upon a broken page....
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Google Analytics Setup Best Practices
Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. After all, you’ll be making...
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How to Grant Access to Google Analytics
One of the most important tools for anyone who operates a website is Google Analytics. It is a powerful, free tool available to all website owners. At times you may need to allow people access to your...
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Google’s Mobile Ranking Signal Gets Stronger in May
The recent announcement on Google’s webmaster blog comes as no surprise: This month, Google rolled out an update that increases the power of mobile-friendliness as a ranking signal. Since this rolled...
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Penguin Goes Real-time With 4.0 Update (At Last)
After years of speculation, and a two-year wait for an update of any kind, Google announced that Penguin, a penalty that Google assesses for spammy links and that causes sites to drop in rankings, is...
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A Great Win for DAGMAR at the 2016 Landy Awards
We just got back from New York and brought home a very special honor: A Search Engine Land 2016 Landy Award for Best Local SEO Initiative. This was the second year for the international search...
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What to Ask Before Hiring a Digital Marketing Agency
Digital marketing is often a large investment, but with the right agency partner, the returns in terms of business growth can be significant. Finding that partner depends on an understanding of each...
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How to Set The Right Marketing Goals
Hitting the road with no destination in mind is probably on a few bucket lists, but it’s not the kind of adventure on which you’d want to take your company with your digital marketing. The most...
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Choosing a Digital Marketing Agency? Watch for These Red Flags.
It can happen to the best of us: You enter into an agreement with a marketing agency, consultant or service provider even though you had a few misgivings on the way to sealing the deal. If it turns...
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Getting Started With Content Strategy
No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase the influence of high-quality, relevant content on...
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Digital Marketing for Startups: Customizing Your Strategy
You’ve created a product or innovation that solves a commonly held problem and now you’re ready to tell the world about it – or at least the part of the world that can use your product. Digital...
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Reach Your Most Valuable Customers: How To Use RLSAs For PPC
Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar to display remarketing ads, the user is tracked with...
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How much should you pay for national SEO?
If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has become an integral part of most comprehensive marketing programs...
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How much should you pay for local SEO?
The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that value is understanding how it works, what benefits it delivers, and the...
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Spend Wisely on Content Writing
We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online marketing? As with SEO, a better way to frame the question...
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Improve Your SEO Results With a Robots.txt File
Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is to block certain pages or parts of your site from search engine...
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