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GA4 Attribution Model Changes and What They Mean For Tracking Conversions
As most marketers who have been in the PPC game for a while know, attribution models in your data play a major role in tracking conversions and reporting. Attribution models are used to assign a...
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Data Thresholding in GA4: Overview, Benefits, and Drawbacks
The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. With regular changes and updates, it can feel like swimming against the current to keep up!...
View ArticlePreparing for a Cookieless Future: How Marketers Can Stay Ahead of the Game
Ready or not, Google has already started phasing out third-party cookies. By 2024, we will officially have to say goodbye to them. As we begin to transition out from the old and in with the new, itās...
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The Truth About Google Ads Recommendations
Despite the massive layoff at Google earlier this year, it seems that the number of Google Ads representatives is on the rise. More and more, our clients are being contacted by this new supply of...
View ArticleBeware of the CVE-2023-45124 Phishing Scam
A phishing scam that targets WordPress users is on the rise, leaving several websites vulnerable to malicious attacks. Once hackers access your site, they can use a hidden user account to take it over...
View Article2023 Digital Marketing Recap: Past, Present, and Future Trends
From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital...
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Top 5 Website Redesign Mistakes That Can Ruin Your SEO
Launching a brand new, shiny website for your company should be a good thing, right? It should modernize and boost the companyās online presence and increase the websiteās visibility across the...
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Google Analytics 4 Guide: Mastering the Basics
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or appās traffic, engagement,...
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Could it be another bug for Google?
Recent SEO news over the past few months has been related to low-quality results and spam. Google is aware of this and working on solutions. This article is not to address that, but to highlight...
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5 Key Takeaways from the HubSpot 2024 State of Marketing Report
Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. For 2024, it published critical...
View Article6 Powerful Google Tools You Should Try
For years, Google has been a global market leader in search engines. However, as the search engine giant continues to release an array of products and tools designed to boost productivity, itās also...
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6 Things AI Still Canāt Do in the WorkplaceĀ
Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI), the idea that this technology...
View ArticleEverything You Need to Know About Pest Control SEO But Were Afraid To Ask
š Welcome to the buzz-worthy world of Pest Control SEO!Ā š If youāre scratching your head wondering what exactly this is (itās not a š¦ bite), well just know that Pest Control SEO is the secret sauce...
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Unleash the Power of Local SEO: Elevate Your Google Business Profile in 5...
Unless you rely ENTIRELY on word-of-mouth, you must know your Google Business Profile is a key part of your business marketing arsenal. So, knowing how important GBP is, have you ever found yourself...
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Celebrating 13 Years of SEO and PPC Excellence: The Journey of Dagmar Marketing
According to the U.S. Bureau of Labor Statistics, 65% of businesses fail during their first 10 years and fewer than 5% have revenue over $1 million annually. Beating these stats was never the focus of...
View ArticleCall and Chat History in Google Business Profiles Are Going Away in July
According to Google in 2021, 85% of consumers would like to be able to message brands directly, and another study showed that 72% of customers are more likely to buy from a brand they can chat with....
View ArticleThird-Party Cookie Crumbles: Google Stops Cookie Phaseout
In 2020, Firefox and Safari blocked the use of third-party cookies. Google promised to do the same, but it emphasized that it would conduct a segmented phaseout that would take a few years to bring to...
View ArticleFederal Judge Drops the Hammer on GoogleĀ
On Monday, August 5, 2024, U.S. District Judge Amit Mehta issued a long-anticipated decision in the case between Google and the U.S. Justice Department. The two sides presented closing arguments in...
View ArticleDagmar Marketing Featured in The Crowes Nest Podcast
Hosted by Candace and TK, The Crowes Nest podcast brings practical and actionable insights to business owners like you. Founder and CEO of Dagmar Marketing, Chris Gregory, had the pleasure of joining...
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Decoding SEO: Common Terms To Better Understand What Your Agency is Telling You
In the agency world, itās not uncommon for industry-specific jargon and overuse of abbreviations to dominate conversations. This can often leave listeners feeling confused and disconnected. At Dagmar...
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